BPGverse

Building the First Agency-Owned Web3 Ecosystem in the Region

Project Lead / Concept + Execution

Oct. 07, 2022

Experience BPG Verse

Step into the virtual space I built

The Challenge

As agencies scrambled to jump on the Web3 trend, most delivered gimmicks, not infrastructure. At BPG, we didn't want to launch a stunt — we wanted to build a scalable system for clients, brands, and creators to explore Web3 as a practical tool, not hype.

But BPG had never built a metaverse space.
No internal Web3 team.
No blockchain infrastructure.
No playbook.

So I built it myself.

The Idea

Create BPGverse — an agency-first Web3 framework, fully owned, designed, and deployed in-house.

Not just to demo NFTs.

But to create a living, interactive ecosystem where:

• Clients could showcase brand IP
• Users could learn Web3 behaviors in real time
• BPG could pitch immersive campaigns with working prototypes, not PDFs

It wasn't a playground.
It was a proving ground.

Execution (I Did It All)

• Built the full BPGverse prototype solo
• Created brand zones, social interaction spaces, and NFT gallery mockups
• Wrote the framework strategy for how brands could enter the space
• Developed onboarding scripts and UX flows for clients unfamiliar with Web3
• Integrated design thinking into every virtual zone: exploration, reward, brand IP, community

Behind the scenes:

• Engineered a roadmap connecting tokenization, avatar interactions, and creative asset pipelines
• Educated the internal team through sessions and pilot runs
• Handled all UI/UX, concept design, and platform simulation demos

"Because it wasn't a collab.
It wasn't a multi-team build.
It wasn't outsourced.

I conceived, built, and launched BPGverse from the ground up — solo — and turned it into a business asset."

Why It Mattered

It gave BPG a first-mover advantage.

It gave clients a taste of the future.

And it gave me proof that vision without resources is still executable.

Outcome

• BPG became the first agency in the region to claim a Web3-native space
• Featured in Campaign Middle East
• Turned into a client-facing pitch tool across the group
• Sparked internal initiatives to build creative utility into NFTs, XR spaces, and AI workflows